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Channel: Corporate Branding – Unleashing Your Brand
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A Lesson on Brand Legacy…From the Trunk

In my living room sits a large steamer trunk. I believe it was made in the early 1920s. My father borrowed it from his grandfather when he left Holland to come to the United States in the 1950s. Today,...

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What Big Brands Can Teach Us About Marketing

Today mashable.com posted an article that highlights the successful social media campaigns of 5 large companies.  They describe the strategies each company launched and how/why they’ve seen success and...

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Your Logo is not Your Brand… Unless You’re a Cattle Rancher

As it appeared in ColoradoBizMagazine I remember standing at my kitchen sink a few years ago when the TV news announcer proclaimed, “Wal-Mart has changed their brand!” I dropped a plate. What? The...

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Reputation as a Critical Innovation Tool

Personal branding starts with you By Lida Citroën As appeared in ColoradoBiz Magazine online.  When we think of key business innovation tools, we often think of technology solutions, synergistic...

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Personal Branding: When the Company Brand Takes a Hit

In today’s skeptical business climate, clients are looking for greater meaning, transparency and sincerity from the companies with whom they choose to work. Taking a proactive approach and ensuring...

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Should the CEO Tweet?

Let’s face it, for most of us, social networking is addictive. We keep our calendars, contacts, friends, recipes and diaries on our mobile devices, and just one click away is the rest of the world...

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The Loudest Feedback is Silence

Most businesses are good at measuring “satisfaction.” They survey, question, inquire and pursue feedback on comment cards. They ask questions, audiences answer. They analyze results in metrics that...

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Reputation is Everything – Why NBC News is Concerned

Companies invest a great deal in protecting their assets — from their intellectual property, to their human capital and their technical systems. They also direct a great deal of effort and attention to...

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